Diego Lopez Casanello

Diego is the CEO of the Farmers Business Network. FBN's mission is to power the prosperity of family farmers around the world. The farmer-to-farmet network helps more than 70,000 family farmers maximize their profit potential with data and technology, direct-to-farm commerce, community, and a sustainability platform. Before founding Vidavo, Diego was CEO of Arysta Life Science Inc., a global leader in agricultural inputs and pioneer in natural alternatives to conventional agrochemicals. In 2018, he led the sale of the company to UPL Ltd., creating one of the largest agro-solutions companies in the world. Before Arysta and UPL, Diego spent more than twenty years with global chemicals manufacturer BASF, where he ran business units on four continents serving diverse industries such as Agriculture, Mining, and Mobility. Over his career, Diego gained extensive global M&A experience, leading corporate and private equity transactions worth more than $5B.